Billy Crystal and Meg Ryan reunite for Super Bowl ad

By on Thursday, January 30, 2025

Billy Crystal and Meg Ryan have recreated ‘that scene’ from the 1989 movie ‘When Harry Met Sally scene’ for a new ad.

The spot for Hellmann’s mayonnaise will air during the Super Bowl – created with agency partners VML, Mindshare and Edelman.

“This year, we’re tapping into nostalgia and the timeless appeal of Hellmann’s, which has been a part of so many flavourful moments since 1913,” said Jessica Grigoriou, SVP Marketing, Condiments, Unilever North America. “Much like the Big Game and classic rom-coms, Hellmann’s brings people together to enjoy life’s simple pleasures like a deliciously creamy sandwich. Whether you’re in an iconic deli or your own kitchen, Hellmann’s brings out the best.”

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