Fantasy Football league turns bar napkins Into contracts

Biwenger, the leading fantasy football league in Spain, has launched a new campaign in collaboration with Havas Madrid.

The creative campaign draws inspiration from famous real-world football signings that were reportedly sealed on napkins, such as Zinedine Zidane’s transfer to Real Madrid and Lionel Messi’s early career agreements with Barcelona.

In this initiative, Biwenger has distributed thousands of custom “contract napkins” to bars across Spain.

Fans can visit one of these participating locations, enjoy a typical snack such as churros, and use the napkins to symbolically “sign” players like Jude Bellingham for their fantasy teams.

The initiative is being implemented across hundreds of bars, providing fans with a playful yet accessible way to drive excitement in the game.

The activation will be available in a network of bars that are subscribers of AS Newspaper.

Credits

Client contacts: Óscar Ocaña, Jaime Álvaro, Cristina Martín, Patricia Rodríguez
Advertising Agency: Havas Creative
Chief Creative Officer: Ignacio M. Soria
Creative Directors: Borja Álvarez, Federico Botella
Creative team: Román Tarrazona, Flavio Jiménez
Account team: Nerea Santacreu, Mavi Márquez, Pablo Moreno

Advertising Sport