McVitie’s have turned biscuit dunking into a competitive sport

By on Wednesday, May 29, 2024

British biscuit maker McVitie’s staged its inaugural ‘National Dunking Championship’  to transform pastime of biscuit dunking into a sport, aiming to bring people together in a competitive showcase of skill and biscuit know how.

The inaugural contest was held in honour of National Biscuit Day (29th May) and saw dunkers from across the nation come together to go head-to-head in a series of ‘dunk offs’.

Creative agency Taylor Herring were behind the campaign with event and video production by St Marks Studios.

Each ‘dunk off’ tests contestants’ ability to out dunk their rival – immersing their biscuit in a hot drink for as long as possible without it crumbling.

Londoner Simon Girma was crowned victorious after a series of intense dunk off rounds, including a sudden death tie breaker.

And the biscuit that delivered the winning dunk? The Chocolate Hobnob.

Dunking is deeply ingrained in British culture and McVitie’s, having baked its original biscuit in 1839, has been an integral part of this cherished ritual for over 180 years.

James King, spokesperson for McVitie’s, said: “As the true original biscuit maker, McVitie’s knows the positive social impact of bringing people together over a cup of tea and biscuit. So, let’s have some fun, Britain! Rally your friends or rivals and become a dunking champion. Get training and we’ll see you at next year’s championship.”

McVitie’s wants to inspire the nation to embrace the sport of competitive biscuit dunking by hosting their own ‘dunk offs’ with friends, family or colleagues.

Those joining in on the dunking fun are encouraged to share the action on social media, tagging @McVitiesOfficial using the hashtag #McVitiesDunkOff.

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