Trainline launches missing person appeal initiative

By on Wednesday, November 15, 2023

Trainline has partnered with leading charity, Missing People, to launch a first of its kind project in the UK in an effort to bring more missing people to safety faster using geo-targeted urgent and current missing person appeals.

The pioneering new initiative has the potential to reach millions of members of the public via the Trainline app, and works by displaying images of people who have gone missing in the vicinity, as well as information on the steps to take if you suspect you have seen a missing person, or have information on their whereabouts.

The trial for the initiative launches today and has been supported by out of home displays at major stations across the UK of of Andrew Gosden, who went missing on the 14th September 2007 after taking a train from his hometown of Doncaster to King’s Cross station in London when he was just 14 years old.

Paul Joseph, Head of Helplines at Missing People said: “Someone going missing is a crisis. The main factors for adults are mental health problems and financial uncertainty. Missing People is concerned about the effect of the growing pressures on people over this winter. The charity is gearing up to take more contacts to our Helpline.

The project will be trialled for an initial one-year period. This is supported by JC Decaux through the use of their billboards in main train stations across the UK – which will also show the appeals. Participating stations include Charing Cross, Cannon Street, Manchester Piccadilly, Liverpool Lime Street, Leeds, Clapham Junction, Edinburgh Waverly, Birmingham New Street and London Bridge.

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