Kellogg’s highlight sugar reduction in art exhibition

By on Thursday, September 7, 2023

In the latest Kellogg’s campaign Michelle Wibowo does the undoable, creating a sculpture of Tower Bridge entirely from sugar.

Kellogg’s commissioned the work as part of the launch of their ‘Reductive Art Exhibition’ which will tour London and Paris.

The showcase ‘A Story of Salt and Sugar’ features 8 different artists’ work to highlight their initiative to reduce sugar and salt in all of their cereals.

Whilst talking about the process the artist commented that she hoped people would notice the intricate details and exact recreation of the bridge.

The sugary feat took 150 hours to meticulously craft using 25kg of Sugar.

The exhibition opens at the Oxo Tower today.

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