Burger King and Doritos are continuing to spice up their relationship
By Trixcel on Thursday, April 6, 2023
Following the flaming billboard, Burger King are continuing their hot and spicy relationship with Doritos.
Burger King and Doritos have strengthened their partnership once again. Following a creative advertising campaign that involved flame-grilling one of Burger King’s billboards, Burger King UK has hijacked Doritos Chilli Heatwave ads by placing post-it notes asking the chip brand to contact them via direct message.
The partnership was first announced in April 1 when Burger King revealed that their chicken fries would now be coated in crushed Doritos with Chilli Heatwave flavoring. The announcement caused a stir on social media as people began to question whether it was an April Fools’ joke or a serious product launch. However, a new campaign by Splendid Communications has confirmed the partnership and introduced a fun twist.
Katie Evans from Burger King UK expressed excitement on the new product development and collaboration with Doritos.
Additionally, last week Burger King made headlines by presenting King Charles with a commemorative crown during his official visit to Germany, demonstrating that they are the king of all burgers.