DoorDash takes ‘Self Love’ to the next level this Valentine’s Day

By on Tuesday, February 14, 2023

DoorDash redefines the Valentine’s Day staple of a bouquet of roses, with a sexy twist.

Introducing their ‘Self-Love Bouquet’, with the help from creative independent ad agency GUT Los Angeles, DoorDash have curated a bouquet of 11 roses and the TikTok infamous sex toy, approved by critics.

Both DoorDash and GUT Los Angeles are redefining the traditional bouquet of a dozen roses to “encourage self-love”.

“This Valentine’s Day, we wanted to encourage self-love and showcase how DoorDash has flowers for everyone in your life, including yourself.” said Mariota Essery, executive creative director at DoorDash. “On a holiday that traditionally focuses on a specific kind of love, we set out to remind people that they can be their own Valentine through this fun, empowering campaign.”

“We were thrilled to work with DoorDash on this elegant and sexy campaign that highlights what too often goes undiscussed: In order to truly love others, you need to love yourself first,” said Ariel Abramovici, ECD at GUT Los Angeles. “We’re excited for DoorDash’s customers to experience the Self-Love Bouquet and spread that love to others.”

Available between selected cities across the US, including Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami and Philadelphia (while stocks last) along with your Valentine’s classics of regular flower bouquets and chocolates.

These loving gifts are available to purchase for same day delivery, scheduled in advance to your doorstep or sent directly to someone else. From now to February 19th, you can get a cheeky 40% off any flower purchase (up to $25 off) using the discount code 40VDAY at checkout.




Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...