Vegan bacon brand campaign is ‘no joke’

Plant-based meat bacon brand La Vie has unveiled its first international OOH campaign with on a giant billboard in Shoreditch.

Displaying the message: “A Jew, A meat-lover, a muslim and a vegan walk into a bar and share a bacon sandwich. No Joke” – the campaign aims to bring everyone around the same table, regardless of their beliefs and dietary choices.

Having already announced its partnership with Burger King UK – La Vie is also partnering with The Breakfast Club with a permanent veggie and vegan menu rolled out across all 13 sites

Agency: Buzzman

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