Vegan bacon brand campaign is ‘no joke’
By Staff on Monday, January 16, 2023
Plant-based meat bacon brand La Vie has unveiled its first international OOH campaign with on a giant billboard in Shoreditch.
Displaying the message: “A Jew, A meat-lover, a muslim and a vegan walk into a bar and share a bacon sandwich. No Joke” – the campaign aims to bring everyone around the same table, regardless of their beliefs and dietary choices.
Having already announced its partnership with Burger King UK – La Vie is also partnering with The Breakfast Club with a permanent veggie and vegan menu rolled out across all 13 sites