WhatsApp stops the traffic with mind-bending 3D billboard
By Staff on Tuesday, October 11, 2022
Meta owned WhatsApp has taken over London’s Piccadilly Circus with a 3D billboard activation.
The mind-bending, 3D Ad promotes its revamped privacy and safety features and messaging service
The firm has also ‘taken over’ live streaming platform Twitch and online game Roblox in a series of week-long activations.
“Following the introduction of three new features on WhatsApp, this campaign shows how WhatsApp’s features provide interlocking layers of protection and give users full control over the level of privacy they are seeking,” WhatsApp global head of brand, Vivian Odior said.
“With both outdoor and digital placements, we want to highlight the closeness that’s possible on WhatsApp when you can message confidently and worry-free in a secure space.”