Nike’s new robot system will extend the life of your favourite sneakers

By on Saturday, September 24, 2022

Debuting in Nike Town London, B.I.L.L. (Bot Initiated Longevity Lab), is a robot-augmented system designed to clean and repair shoes.

Extending the life of a pair of trainers is one way Nike hopes to significantly reduce its impact on the planet and chart its way toward a more sustainable  future.

“The thing is, maintaining old product is deeply personal. People will go to great lengths to care for their favorite shoes. Repairing a product is a way to extend our memory with a product. We see B.I.L.L. as a tool for being able to do that.” says Noah Murphy-Reinhertz, Sustainability Lead, Nike NXT. “Robots can do things that are tough to do by hand, but when we used robotics as part of a recycling technology, we still want the service to be personal.”

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