Doritos asks fans to explore the world of triangles with Triangle Tracker

By on Friday, August 26, 2022

Iconic triangle-shaped chip brand Doritos has elevated the basic triangle with Triangle Tracker, a cross county triangle hunt where any triangle can unlock exclusive experiences and rewards.

The Snapchat AR lens that morphs any real-world triangle into Doritos paired with weekly TikTok challenges reveals how often we come across triangles in everyday life.

Doritos has also hijacked famous landmarks in New York, Atlanta and Memphis, Tennessee to make it even easier to participate in the challenge.

“Doritos has always been known for its iconic, bold flavours, but this year we’re leaning into another part of Doritos: its iconic triangular shape,” said Stacy Taffet, senior vice president of marketing at Frito-Lay North America. “What better way to engage our creative fanbase than by encouraging them to think of Doritos whenever they see a triangle in the real world?”

To learn more about the Triangle Tracker program, visit or head to Doritos’ social channels.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...