Ikea launch meatball-inspired seedballs to support biodiversity

IKEA Denmark and World Wildlife Fund have teamed up to produce a bug-friendly version of their iconic meatball in a bid to create more biodiversity in Denmark.

The “Swedish seedball” is a little nutrient-rich plant pod that is perfect for bugs.

Seedballs will be available for free for a limited time to members of Ikea’s membership club.

There’s even a manual to help customers create at home

Agency: Robert/Boisen & Like-minded

 

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