Heinz creates the first ever paper ketchup bottle in a bid to squeeze out plastic use

By on Thursday, May 19, 2022

Humans, mammals, birds and fish… we are all are drowning in plastic. Microplastics were recently found floating around the human bloodstream. Unfortunately, this problem is quite literally littering our streets and polluting our veins. To tackle the big plastic problem, Heinz have partnered with sustainable packaging company Pulpex, beginning the process of weaning itself away from the fuel-based material.

The bottle will be constructed from 100% sustainably sourced wood pulp and be easily recyclable in paper waste streams. The new packaging is still in the prototyping stage, and testing is still needed to assess the feasibility of the bottle. However, as Heinz CEO Miguell Patricio states “packaging waste is an industry-wide challenge that we must all do our part to address.”

The first paper ketchup bottle hopefully signifies a changing attitude from big corporations. Heinz has set a precedent to recognise responsibility towards intentional sustainability.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...