LEGO throw down the gauntlet in London and Jacqueline Jossa rises up to the challenge
By Owen Hill on Friday, March 11, 2022
LEGO hurts to walk on, that’s no secret – so why would Jacqueline Jossa walk across over 30,000 pieces? For Comic Relief, that’s why! The indoor-safe equivalent of walking on hot coals appeared by the River Thames this week, and unsuspecting commuters were blown away by the former Queen of the Jungle’s unwavering bravery.
LEGO Group announced themselves as a supporter of Comic Relief’s school engagement programme as one of their numerous causes they’re supporting across the globe as they enter their 90th year. The programme provides Red Nose Day themed challenges and resources to encourage primary school children to get creative with LEGO and inspire them to think creatively. Videos and worksheets can be found here.
Jacqueline Jossa said of her bravery: “We’re serious LEGO fans in my family, in fact we even have a dedicated LEGO room in our house! My girls love their LEGO bricks and are always leaving them all over the living room, kitchen, hallway, you name it, so stepping on LEGO pieces is a common (and very uncomfortable) occurrence, as any parent will know! I’m no stranger to challenges that push you out of your comfort zone and while it’s not something I’ll be looking to repeat in a hurry, it’s been worth taking on the LEGO brick walk to help raise money for such a brilliant cause. If this has made you smile, laugh or wince in recognition, please go ahead and donate to this year’s Red Nose Day.”
Head of UK and Ireland Marketing at the LEGO Group Isabel Graham said: “I’m sure many parents and families across the UK can relate to that feeling of accidentally stepping on a LEGO brick but not many will have walked over 30,000. It’s definitely not one to try at home but, with Comic Relief known for inspiring people to do a whole range of challenges to help raise money for vital causes, this seemed a fitting LEGO inspired one to help support their fundraising ahead of this year’s Red Nose Day on Friday 18th March. Caring for children’s wellbeing and inspiring their development has always been at the heart of our brand and so, in our 90th year, we’re proud to be partnering with Comic Relief to help support the fantastic work that they do in this area too.”
