Apple release ‘Start Up’ – a song created with 45 years of Apple sounds
By Tom Hills on Wednesday, October 20, 2021
At Apple’s recent ‘Unleashed’ event, the brand opened with a new song created entirely with Apple sounds from the last 45 years.
Artist-Producer A. G. Cook created the song from scratch using only iconic Apple sounds such as the computers turning on, an email whoosh, keyboard sounds, iPod click wheel, AirPods case closing and many others.
Not only does the music video and song hero Apple products throughout, the whole track was also put together by Apple’s software. Conveniently, also at a time when they were announcing new audio-led products.
And hey, it’s not a bad track either, though whether it will challenge Adele in the charts remains to be seen.