NOW TV launches Love Actually-inspired doorstep greetings service
By Staff on Thursday, December 3, 2020
NOW TV and Martine McCutcheon have today launched a new ‘Greetings Gram’ service designed to spread Christmas cheer to friends and families that can’t meet in person.
Inspired by the hit Christmas movie Love Actually the new greetings service lets fans of the film send a free, personalised message direct to the doorstep of their loved one.
The festive greeting is printed in sequence on large cards and performed, in a socially distant fashion, by a friendly messenger on the doorstep of the recipient.
Launched to celebrate NOW TV’s new Christmas movie season, the bookable service will be available in London, Manchester and Birmingham and is subject to availability.
A video promoting the service sees Martine surprise an unsuspecting member of the public with a festive Christmas message, in tribute to Andrew Lincoln and Keira Knightley’s famous scene in the festive flick.
Members of the public can apply via www.greetingsgram.nowtv.com to send friends or family a Christmas message to remember.
The streaming service is also offering a digital ‘Greetings Gram’ alternative on the same site. Users can upload a picture of themselves and star in their own digital Greetings Gram with a range of fun festive messages to choose between. The gram is then animated and downloadable to share via social media or text message.
Marina Storti, MD of NOW TV said: “This Christmas NOW TV has got you covered! Not only do we have an amazing range of Christmas films available, but we’re also providing members of the public with a once in a lifetime chance to send their loved one a Love Actually inspired greeting! We hope our new Greetings Gram service helps spread some cheer this Christmas.”
This Christmas NOW TV has a fantastic range of Christmas films on offer. For more information visit https://www.nowtv.com/watch-now-tv
The fully integrated campaign was devised and delivered by creative PR agency Taylor Herring.