Burger King summons Ronald McDonald in terrifying Halloween stunt

If you say “cancelled clown” three times in front of the mirror in certain Burger King restrooms in Scandinavia, the lights will dim and a vision of Ronald McDonald will appear in the mirror.

Once inside the BK restroom, a series of microphones will listen for the phrase “cancelled clown.” If it hears it three times the sinister experience will begin. The horrifying stunt is part of the BK’s Halloween campaign in Sweden and Denmark, playing off the age-old ‘Bloody Mary’ myth and made possible by state-of-the-art speech-recognition software.

“A few years ago, a particular clown got abruptly ‘cancelled’ from his long-standing job at a certain hamburger chain,” Burger King said in the text accompanying the campaign. “But this Halloween he is back — at Burger King restrooms.”

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