Douwe Egberts LGBTQ advert goes viral
By Joe Colquhoun on Wednesday, January 22, 2020
This ad by Dutch coffee company Douwe Egberts is titled ‘Something to Share’, and has the vast majority of queer Twitter in tears.
The ad touches on a sensitive subject for the LGBTQ community where initial conversations with family about discovering their sexuality can be difficult.
Their 40-second spot, that unveils a dad adeptly managing the relationship with his gay daughter, was tweeted by @Sapphicticated.
BBDO Belgium and Douwe Egberts have just shown that the response to LGBTQ content is overwhelmingly positive.
It has been viewed more than 12 million times, retweeted 122,000 times and has received 529,500 Likes.