‘Meth. We’re on it’ – South Dakota’s new public health ads raises awareness and eyebrows

By on Wednesday, November 20, 2019

A new, bold approach to a drug awareness campaign has been taken on by South Dakota’s governor, Kristi Noem.

The campaigns slogan which was made public yesterday bluntly states the issue. “Meth, we’re on it”, accompanied by content of people from various walks of life, the message was met with some initial confusion.


South Dakota’s department of social services paid the Minneapolis marketing agent Broadhead $449,000 for the campaign.

According to Noem, by saying “Meth, we’re on it”, not only is the message drawing attention to the large number of users but also makes a more powerful point about community and teamwork.

“It impacts every community in our state and it threatens the success of the next generation.”

Meth effects everyone in South Dakota regardless of whether they’re a user or not. In order for the city to overcome the issue, people must come together and tackle the problem head on.

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