Bakery launches breadbox to silence mobile phones at mealtimes

By on Thursday, November 21, 2019

A Toronto bakery has unveiled a modern take on the breadbox, allowing households to fully disconnect from their phones during mealtimes.

According to a recent study, Canadians check their phones every ten minutes.

“It’s no longer enough to put our phones on silent or flip them over to block out distractions,” says Rachel Leung, Senior Brand Manager at Weston Foods, “In fact just having a phone within sight causes us to not be present for the moments that matter.”

To find a solution to this modern-day problem, Ace Bakery created the breadblox™. Reminiscent of a time when meals featured fewer interruptions, this countertop accessory houses mobile phones, not bread.

The goal is to silence those nagging beeps and pings to help people be in the moment,

Currently available for a limited run, the gadget retails for $39.95 and is available exclusively online. To purchase or find out more, visit

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