Ant and Dec to launch fictional bank in tongue in cheek Santander campaign

By on Wednesday, June 5, 2019

TV duo Ant and Dec have launched their fictional bank ‘AntandDec’ in Santander’s latest tongue-in-cheek ad campaign.

Shot in comical mockumentary style, the ad takes a behind the scenes look at Ant and Dec’s banking HQ. In the ad’s opening moments the pair claim ‘the TV stuff was always just a gateway really to our real passion which is banking.’

‘Britain’s newest bank’ Antanddec may borrow Santander’s recognisable branding but it promises to provide decidedly more unconventional solutions to customer issues.

The ad sees, for example, the pair present ‘Ant and Dec’s Net Bricks’ scheme which aims to help customers get on the property ladder ‘by sending a brick in the post every day for £9.99 a month.’ The video closes with the pair positioning themselves as innovators in the financial sector claiming, ‘nobody has really heard of banks before we did, it’s the future.’

The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the bank’s owned channels, including its branches and the Santander UK website.

On Ant and Dec’s collaboration with the bank Ant said: “We’re really excited to be partnering with Santander. They presented us with a really fun creative which we couldn’t resist, who would say no to having their own bank brought to life.”

“We really hope people love the campaign as much as we do and along with enjoying the humour can see how Santander can help people with whatever their banking needs may be.”

Keith Moor, CMO at Santander said: “We are thrilled to have Ant and Dec on board at this very exciting time for Santander UK. The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank. We look forward to working closely with them over the years to come.”

@annieleighton1

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