Ecover release baby-scented perfume “L’eau de bébé”

By James Herring on Wednesday, May 1, 2019

Ecover have released a promo for gender-neutral perfume called ‘L’Eau de Bébé’ that smells like a newborn baby.

The satirical ad claims ‘Nothing smells as good as babies. Fact. Research has found that one sniff activates the same reward centres in our brains that drugs do – only babies are way more legal.’

Ecover want to celebrate our love of the pure, unadulterated scent of a baby and ask the question; why would you cover it up with harmful products containing chemical fragrances and allergens?