PETA feature giant fruit and vegetable ‘penises’ in latest Vegan advert

By on Friday, January 18, 2019

The animal rights group PETA have made waves with their latest advert which shows men dancing with fruit and vegetable strap-ons designed to mimic penises.

Accompanying the video was the caption ‘Traditional” masculinity is DEAD. The secret to male sexual stamina is veggies ?’

The advert aims to illustrate that a vegan diet could improve men’s overall health and therefore sex life, as erectile dysfunction is often linked to health issues such as heart disease and high blood pressure.

The video followed an article by the animal rights group which cited the American Psychological Association’s study addressing the harmful aspects of traditional masculinity.

They added that ‘Of course, the ‘dominance and aggression’ characteristic of this type of masculinity isn’t only destructive for boys and men- it’s also deadly for other species’.

Whilst certainly grabbing attention, the advert has garnered much negative backlash on social media, with many Twitter uses accusing PETA of acting in poor taste.

One user stated thanked the charity for ‘ruining vegetables’ stating they were going to ‘get me a steak now’, whilst others simply replied with pictures of the meat they had bought after watching the video.

A media relations professional also weighed into the debate, stating the move by PETA was simply ‘juvenile’ and invited people to ‘mock’ the brand.

Love it or hate it, it’s certainly an advert that won’t be forgotten any time soon.

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