PETA feature giant fruit and vegetable ‘penises’ in latest Vegan advert

The animal rights group PETA have made waves with their latest advert which shows men dancing with fruit and vegetable strap-ons designed to mimic penises.

“Traditional” masculinity is DEAD. The secret to male sexual stamina is veggies. ? pic.twitter.com/51DUsqzyO3

— PETA (@peta) January 16, 2019

Accompanying the video was the caption ‘Traditional” masculinity is DEAD. The secret to male sexual stamina is veggies ?’

The advert aims to illustrate that a vegan diet could improve men’s overall health and therefore sex life, as erectile dysfunction is often linked to health issues such as heart disease and high blood pressure.

The video followed an article by the animal rights group which cited the American Psychological Association’s study addressing the harmful aspects of traditional masculinity.

They added that ‘Of course, the ‘dominance and aggression’ characteristic of this type of masculinity isn’t only destructive for boys and men- it’s also deadly for other species’.

Whilst certainly grabbing attention, the advert has garnered much negative backlash on social media, with many Twitter uses accusing PETA of acting in poor taste.

One user stated thanked the charity for ‘ruining vegetables’ stating they were going to ‘get me a steak now’, whilst others simply replied with pictures of the meat they had bought after watching the video.

Thanks for ruining vegetables, gonna go get me a steak now.

— power restored, hull repairs at 82% (@Disco42duck) January 16, 2019

I’ll be going home and having a nice steak tonight with a side of bacon

— Based Covfefe (@covfefeburger) January 16, 2019

Listen.
I have the softest of soft spots for animals.
I cry even when a cartoon bunny dies.
If I could, I’d rescue every single animal that needs help.

But you, PETA, you’re a disgrace. I cannot and won’t support you.

— Barbara4u2c ? (@Barbara4u2) January 17, 2019

Literally bought these after watching this. pic.twitter.com/DCyqRDyNDl

— Tony Posnanski (@tonyposnanski) January 16, 2019

Fake news.

Beef contains high levels of an amino acid L-Carnitine that is known to increase libido, boost sexual function and significantly raise testosterone levels in older men. This amino acid also helps to combat lethargy and increase stamina by burning triglycerides. pic.twitter.com/CFVSoBfAR5

— Gab.com (@getongab) January 16, 2019

A media relations professional also weighed into the debate, stating the move by PETA was simply ‘juvenile’ and invited people to ‘mock’ the brand.

As a marketing/comms person I get that provocative CAN be an effective strategy. This, though, is just juvenile and dumb and invites people to mock your “brand.” If you want to be taken seriously, and reach beyond the “choir” — don’t do ridiculous stunts like this.

— Eric Wandersleben (@EricWandersleb1) January 16, 2019

Love it or hate it, it’s certainly an advert that won’t be forgotten any time soon.

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