McDonald’s celebrates Australia Day with Strayan poster campaign
By James Herring on Friday, January 25, 2019
To coincide with Australia Day, McDonald’s Australia is celebrating the mother tongue with a series of phonetic billboards.
Across the country posters pay tribute to McDonald’s menu, inviting people to celebrate with a Kworda Pownda, Bakeneg Mugmufn, Lar Tay or a Filadafsh.
The burger brand has tweaked spelling of key menu items to match the native’s unique use of the English language – ‘strayan’
by DDB Sydney
