Black Mirror Bandersnatch “shops” pop up around UK
By Georgina Vincent on Friday, January 4, 2019
Two mysterious retro pop-up shops have appeared in London and Manchester promoting the new hit Black Mirror film, Bandersnatch.
The interactive and multi-ended movie follows Games Designer Stefan and explores his descent into madness as he attempts to create the titular video game “Bandersnatch”. In mirroring narrative patterns, both the film and game ask the audience to control the fate of the playable character through a series of multiple choice pathways, each one getting darker and more malicious than the last.
Referencing “Tuckersoft” the games company that protagonist and Bandersnatch programmer Stefan works for, the pop-up stores called “Tucker’s Newsagent & Games” feature an array of Easter Eggs and winks to the movie along with 80’s style merchandise.
These include job adverts for game designers, games posters for titles mentioned within the narrative threads and a sales rack for the completed Bandersnatch game.
Despite a “Be back soon” sign seen hanging in the window it doesn’t appear that the store will open to the public, instead acting as a OOH Marketing billboard as creative and unique as the film itself.
Bandersnatch is available to watch on Netflix now. You can watch the trailer for the film below: