The Best (and the rest) Christmas Adverts of 2018

By James Herring on Friday, November 2, 2018

The UK’s major retailers are pumping out those festive ads – it’s the only time of the year that ad content gets to enjoy a high volume of editorial pick up.

We’ll be compiling a definitive collection of Christmas spots from leading brands as they come in.

Give your verdict in the comments below.

THE BEST

KFC

Turkey comes and goes, but chicken’s here to stay.

Iceland

You won’t see Iceland’s Christmas advert on TV this year due to a political kerfuffle. Thank heavens for the internet.

Save The Children

The ad highlights people who haven’t thought through their commitment to Christmas Jumper Day fully.

Sainsbury’s

Starring an eight year old star giving the performance of her life, all for her mum. Directed by Michael Gracey, the director of The Greatest Showman.

Lego

The toy brand reminds parents and grandparents that Lego is “not a brick. It’s their wildest wishes.”

Lego does so by showing the imagination and the stories kids use the toy to create and brings Mums, Dads and Grans along on the creative adventure.

Aldi

Kevin the Carrot returns to front Aldi’s Christmas campaign with a parody of Coca-Cola’s truck ads. Things take a dangerous turn as the truck spins out of control on an icy road and it is left hanging at the edge of a cliff Italian Job Style.

Asda

Asda’s adrenaline charged ad captures the energy and excitement of people coming home for Christmas. With no tear-jerking storyline and just unmitigated joyous fun – could this be a new trend for this year?

John Lewis

Heathrow

The Heathrow Bears are back.

THE REST:

Waitrose

the new Waitrose & Partners Christmas ad

Visa

Visa is supporting High Street shops.

TK Maxx

A never ending stocking

Tesco

Everyone’s Christmas is unique. Whether you’re sitting down to turkey, beef, or cauliflower wellington this year.

Amazon

The Amazon boxes are back in full voice, singing out loud for those feeling the festive spirit.

Argos

Argos has beaten rivals to be the first to launch a Christmas advert this year

Duracell

Take it from Santa: Christmas morning is way too important to trust anything but Duracell.

Lidl

Lidl have released a series of 20 second spots which play on the idea of how Lidl can ‘Upgrade Your Christmas’ – also showing witty examples of when this approach goes awry.