The Best (and the rest) Christmas Adverts of 2018

By on Friday, November 2, 2018

The UK’s major retailers are pumping out those festive ads – it’s the only time of the year that ad content gets to enjoy a high volume of editorial pick up.

We’ll be compiling a definitive collection of Christmas spots from leading brands as they come in.

Give your verdict in the comments below.



Turkey comes and goes, but chicken’s here to stay.


You won’t see Iceland’s Christmas advert on TV this year due to a political kerfuffle. Thank heavens for the internet.

Save The Children

The ad highlights people who haven’t thought through their commitment to Christmas Jumper Day fully.


Starring an eight year old star giving the performance of her life, all for her mum. Directed by Michael Gracey, the director of The Greatest Showman.


The toy brand reminds parents and grandparents that Lego is “not a brick. It’s their wildest wishes.”

Lego does so by showing the imagination and the stories kids use the toy to create and brings Mums, Dads and Grans along on the creative adventure.


Kevin the Carrot returns to front Aldi’s Christmas campaign with a parody of Coca-Cola’s truck ads. Things take a dangerous turn as the truck spins out of control on an icy road and it is left hanging at the edge of a cliff Italian Job Style.


Asda’s adrenaline charged ad captures the energy and excitement of people coming home for Christmas. With no tear-jerking storyline and just unmitigated joyous fun – could this be a new trend for this year?

John Lewis


The Heathrow Bears are back.



the new Waitrose & Partners Christmas ad


Visa is supporting High Street shops.

TK Maxx

A never ending stocking


Everyone’s Christmas is unique. Whether you’re sitting down to turkey, beef, or cauliflower wellington this year.


The Amazon boxes are back in full voice, singing out loud for those feeling the festive spirit.


Argos has beaten rivals to be the first to launch a Christmas advert this year


Take it from Santa: Christmas morning is way too important to trust anything but Duracell.


Lidl have released a series of 20 second spots which play on the idea of how Lidl can ‘Upgrade Your Christmas’ – also showing witty examples of when this approach goes awry.


Currys PC World update a classic Victorian Christmas complete with “upgraded” modern gadgets.


Clothing brand Barbour tie up with Roland Briggs’ The Snowman.


An animation about how one young girl follows her dreams.


Debenhams’ festive campaign celebrates the art of gift-giving.


Glide through Christmas

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