Hellmann’s feeds sports fans food waste to make an important point

By on Wednesday, October 17, 2018

Canadians waste enough food every minute to feed a stadium – so Hellmann’s has been educating citizens on the problem with an impactful social experiment campaign.

During a packed stadium sports event, free food was handed out to spectators.

Hidden camera filming captures their reactions as a half time video plays out some shocking facts about food waste and poverty.

The video then informed them that they were all tucking into food waste…

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