Portuguese liqueur company apologise to Harry Kane in cheeky stunt

Many of you will have watched as Bruno Alves flying kicked Harry Kane’s face in England’s 1-0 pre-Euros win over Portugal last week. Here it is, again:

Well, in a quick and cheap marketing masterstroke, Portuguese liqueur company Licor Beirão (the company advertising on the billboard you probably didn’t even notice behind the players) has created the below video, highlighting a hand-written apology and bottle of liqueur.

Featuring lines like ‘even though we didn’t plan to, it looked like we sponsored [the foul]’ and ‘P.S. this is a yellow card only because of our logo. Don’t worry. We all agree it should be red’, I’m a big fan of this cheeky effort, which has already picked up a couple of hundred thousand views on YouTube.

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