Dogs Trust launch ‘Microchippy’ – a pop-up canine cafe with a serious message

By on Tuesday, February 2, 2016

Dogs charity Dogs Trust has launched the MicroChippy, an exclusive canine cafe to raise awareness of the upcoming change in microchipping legislation on April 6th, when all dog owners in England, Wales and Scotland must have their pets microchipped and ensure registered address details are kept up to date or risk a fine of £500.

The charity has been working with the team at London’s gourmet hotdog and champagne bar, Bubbledogs, and alongside its chef and co-owner Sandia Chang, has created a bespoke mutt-friendly menu, so you can enjoy the most romantic weekend of the year with your someone special.

Bubbledogs has created a dog-friendly menu, whilst human companions can order a hotdog side and glass of champagne, for £12 per person.

They’ve made sure you’ll dine in comfort too, as the MicroChippy has been specially designed for doggy dates, with comfortable booths, doggy bean bags and non-slip bowls. An amazing collision of wonderful PR craft work and experiential activity, cleverly utilising one of the most commercialised days of the year to publicise some serious legislation.

The cafe will be open on Sat 13th & Sun 14th February 2016, and 45 minute sittings can be booked here on Eventbrite.

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