‘Help yourself’ to some alone time with GuyFi

Mark Hanna: You jerk off?
Jordan Belfort: Do I…do I jerk off? Yeah. Yeah, I jerk off, yeah.
Mark Hanna: How many times a week?
Jordan Belfort: Like, uh…three…three, three, four…three or four times, maybe five.
Mark Hanna: You gotta pump those numbers up. Those are rookie numbers in this racket. I, myself, I jerk off at least twice a day.

Apparently this quote from the Wolf of Wall Street is much closer to reality than anyone expected. According to Time Out, 39% of New Yorkers masturbate in the work place to alleviate stress.

In an attempt to help save employees’ the potential embarrassment of getting walked in on after ‘forgetting’ to lock the cubicle door, sex toy brand Hot Octopuss created ‘GuyFi’.

A booth on the streets of Manhattan with high speed internet and I’m sure some hand tissues/cream, GuyFi was designed to bring Time Out’s percentage down, to take the ‘jerking-off’ out of the office and into a comfortable private environment.

The campaign was created by Manifest London and although what the GuyFi was for was never explicitly stated, Hot Octopuss’ online visitors multiplied by over 3000% and the story made national news.

It reminded me of this slightly different stunt by the 02.

ALL