Lucky Charms ‘marshmallow only’ cereal boxes up for grabs
By Lydia Bryant on Friday, October 16, 2015
General Mills Cereal has commissioned Saatchi and Saatchi New York to create an advert promoting Lucky Charms’ latest marketing stunt – the marshmallow only cereal box.
Lucky Charms fans have finally gotten what they have always wanted – a marshmallow only cereal box. But to make this unicorn food product more coveted General Mills have only created ten, and asked the public to share a selfie with the imaginary prize by the 18 October, using the hashtag #Lucky10sweepstakes to be in with the chance of winning one.
Saatchi and Saatchi New York created a video to promote the sweepstakes featuring rapper Biz Markie, which sees him sing a Lucky Charms version of his famous song ‘Just a Friend.’ The psychedelic advert makes you feel like you’re in a candy version of Alice in Wonderland – weird but effective all the same.
The social media entries have flooded in on Twitter, Facebook and Instagram. Lucky Charms have even animated a few of the selfies with a bit of Lucky Charm branding – neat tactic for encouraging more people to enter and share. Who knew people wanted marshmallows this bad?