Knitted ‘Number 7Up’ bus toured London in #FeelsGoodToBeYou campaign

Magda Sayed is an urban knitter, which is apparently a thing. She teamed up with 7up  for their #FeelsGoodToBeYou campaign to transform an old London Routemaster into the ‘Number 7up’ Bus, which then toured the city.

I’m not sure at which stage in a brainstorm somebody says ‘I’m thinking: giant woollen bus’, but either way, it looks nice and the video’s pretty slick:

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