Knitted ‘Number 7Up’ bus toured London in #FeelsGoodToBeYou campaign
By Rich Leigh on Thursday, November 27, 2014
Magda Sayed is an urban knitter, which is apparently a thing. She teamed up with 7up for their #FeelsGoodToBeYou campaign to transform an old London Routemaster into the ‘Number 7up’ Bus, which then toured the city.
I’m not sure at which stage in a brainstorm somebody says ‘I’m thinking: giant woollen bus’, but either way, it looks nice and the video’s pretty slick: