Pong becomes world’s first mind controlled game in charity billboard campaign
By Rich Leigh on Monday, June 16, 2014
Billboards around Westfield, London have been taken over to raise funds for and awareness of The Brain Tumour Charity.
Members of the public can pay £1 to play the world’s first mind controlled video game, which happens to be arcade favourite Pong:
The charity tweeted to say it won the space from Ocean Outdoor and has thanked agency M&C Saatchi for its involvement. Details as to the mechanics behind the mind control element of the game are a bit light on the charity’s Twitter page, but overall, it seems to be going down nicely.