First ever billboard set to appear on the moon
By Alex Mansell on Saturday, May 17, 2014
Yep, the moon. A Japanese beverage company, Otsuka, will place a large 1kg titanium version of their sports drink, Pocari Sweat, on the moon’s surface in October 2015.
The cannister will contain a powdered version of the citrus-flavoured drink , with a Falcon 9 rocket carrying it on what will be a four-and-a- half day voyage. It will be placed on the lunar surface by a company called Astrobotic Technology, who will use the opportunity to attempt to win Google’s lucrative Lunar X competition, which awards $20 million for the first company to land a device on the moon that can both travel 500m on its surface and send high-definition pictures back to earth.
The cannister will also be engraved with the dreams of 38,000 children from across Asia, with the company expressing a desire to inspire young children to become astronauts.