KFC release the ‘chicken corsage’ in time for prom season
By Rich Leigh on Monday, April 14, 2014
In time for proms in the US, KFC has created the ‘chicken corsage’ – because what says ‘end-of-year teen romance’ more than a flowery wrist strap adorned by the fried leg of a dead animal?
According to the official promo page for the corsage, the company has partnered with Kentucky-based florist Nanz & Kraft to create 100 limited edition corsages. According to a KFC spokesperson speaking to ABC two days ago, there had ‘already been 20 orders for the accessory and even a request from a wedding party in Kentucky’.
Here’s a wonderfully awkward video to promote the product, in which a young suitor presents his date with an original recipe corsage:
It feels like a somewhat small-time PR idea from a brand as well-known as KFC, especially when you find out that the $20 corsage (get one here) simply buys you a flower corsage and a $5 KFC coupon. I don’t know the going rate for corsages these days, but I’d wager you can pick one up for $15 and, should you so desire, you could simply attach whatever fast food item takes your fancy.
Still, perhaps oddball product tie-ins are becoming KFC’s thing, having also brought up the KFC Candle last November.
Thanks to Rachel Miller for sending this one my way!