Domino’s creates 100% edible pizza box
By Jade Mansell on Tuesday, April 1, 2014
It’s not even 10am and there have been a fair few April Fool efforts flying around.
One of my favourites is Domino’s world first – the Edibox: the world’s first 100% edible pizza box.
The box has apparently been created following customer research that shows that the most popular part of the pizza experience is the crust.
Domino’s say: “Over the last few months we’ve been working with our expert Crust Technicians to go where no pizza company has gone before – to develop a world first in ‘snackaging’ innovation.
“Why think outside the box – when you can eat it?”
Domino’s is using the hashtag #DominosEdibox on Facebook and Twitter for the stunt, it’ll be interesting to see how well it does.