Domino’s creates 100% edible pizza box

By on Tuesday, April 1, 2014

It’s not even 10am and there have been a fair few April Fool efforts flying around.

One of my favourites is Domino’s world first – the Edibox: the world’s first 100% edible pizza box.

The box has apparently been created following customer research that shows that the most popular part of the pizza experience is the crust.

Blog - Dominos

Domino’s say: “Over the last few months we’ve been working with our expert Crust Technicians to go where no pizza company has gone before – to develop a world first in ‘snackaging’ innovation.

“Why think outside the box – when you can eat it?”

Domino’s is using the hashtag #DominosEdibox on Facebook and Twitter for the stunt, it’ll be interesting to see how well it does.

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