#nomakeupselfie donations total to £1 million in 24 hours

By on Thursday, March 20, 2014

A trend simply started by author Laura Lippman, has turned into a cancer campaign which has seen £1 million raised through text donations alone in 24 hours.

After seeing the viral whirlwind, the charity tweeted there support: “We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.”


The selfie campaign has now also been issued a Facebook page No Make Up Selfie For Cancer Awareness which has currently 227k likes.

The campaign has been heavily criticized on social media, with many taking quickly to Twitter and Facebook to complain of how the no-make up selfie has very little to actually do with cancer. All thoughts were shot do when Cancer Research UK issued a statement on their stance on the campaign.

Carolan Davidge, director of communications at Cancer Research UK said: “The #nomakeupselfie Twitter trend isn’t something Cancer Research UK started but it’s great to see so many people getting involved to help raise awareness of cancer amongst their friends and family. If people would like to choose to support our work to beat cancer sooner, they can visit cruk.org.”

Surely if the trend is raising funds for a cause that effects 1 in 3, it must be something we should all get involved in?

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