Commuters shocked by alien abductions and more in Pepsi MAX bus shelter stunt

By on Thursday, March 20, 2014

As part of its ‘Unbelievable’ campaign (which recently saw free runner Damien Walters become the first person to run a vertical 360 loop, here on PRexamples), Pepsi MAX fitted alternate reality technology to bus stop billboards in London, giving the illusion of a see through display,

pepsi max bus stop stunt

The public were then treated to unexpected scenes, including  a Bengal tiger running through the street, an alien abduction, giant robots attacking pedestrians and a meteorite explosion – proving that we haven’t seen the last of ‘prankvertising’.

Watch the stunt below:

Involved agencies:

AMV BBDO

Freuds PR

Media space was bought by OMD through Talon Outdoor

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