Prankvertising is back. Devil Baby Attack Promotes Movie.

By on Wednesday, January 15, 2014

An animatronic “devil baby” in a remote controlled buggy goes on a rampage through the streets of New York City and hidden cameras record people’s reactions.

An inspired and deeply unsettling marketing stunt in the ‘prankvertising‘ genre – this time for the upcoming horror film Devil’s Due.

Delivered by the same agency, Thinkmodo, who delivered the  Carrie coffee shop stunt which went super viral (52 Million views), last October.

Seen on Yahoo Movies, The Poke and by the end of today all over my Twitter feed.

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