Old Spice, New Tricks

By on Thursday, January 23, 2014

Push Up Muscle Shirt

Push Up Muscle Shirt

Well this is my first stab at PRexamples (something I’ve been a fan of for quite a while), and I’m pleased to say I’ve found a corker!  Old Spice (which, if you are too young to remember, was something your dad used) have continued on their trajectory to viral stardom, with a clever bit of online PR-ness.

Apparently there is over 20 minutes of footage across nine fake websites (that’s lunchtime sorted then), including 100% Black Leather Sheets, Soul Patch Powder and Bargain Tattoos, and after the advert you are invited to prank a friend.  I have included some images of the Push Up Muscle Shirt version here, with the link below, as it was the first one I discovered.

Isaiah Mustafa, former NFL star and Adam Driver body-double, now face of Old Spice

Isaiah Mustafa, former NFL star and Adam Driver body-double, now face of Old Spice

Old Spice, and parent company P&G (who own EVERYTHING) have done a brilliant job of re-positioning this former range of toiletries for old men, withsome clever, new-look advertising speaking directly to the consumer.  Sharp, funny, witty advertising. Take a bow W&K. I may even buy some Old Spice at this rate.

Click here for chuckles – www.theflatteringman.com

PS – I’m pretty much a body double for Mustafa.

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