Great PR Stunt Sees Arnie Back in the Gym
By Stephen Graham on Wednesday, January 22, 2014
Arnold Schwarzenegger has pranked members of Gold’s Gym, Venice California, in what looks like a great stunt for an even better cause.
Schwarzenegger is raising awareness and dollar for the After-School All-Stars, a U.S nationwide program that provides free mentorship, homework help, tutoring and fun activities to students from low-income families. What a guy!
According to reports in the Huffington Post donors who give at least $10 to the organization through omaze.com will be entered for a chance to win two tickets to Los Angeles, where they’ll ride with Schwarzenegger in his personal Sherman Tank while smoking cigars. The lucky winners will also get to “crush things together” and work out on the tank. To sweeten the deal, Schwarzenegger will match every dollar donated and presumably tell you to “put the cookie down,” “get to the Choppa,” and that he’ll “be back!”
Schwarzenegger launched the hilarious video and campaign during a Reddit AMA (Asking Me Anything) session on Tuesday.