Submarine surfaces from underground in picture-led stunt
By Jade Mansell on Wednesday, October 2, 2013
In a stunt reminiscent of Confused.com’s most accident-prone street, the top of a massive submarine has materialized from the ground in Milan.
The sub can be seen appearing from beneath the ground of Milan’s piazza mercanti, surrounded by debris, upending a smart car, and causing general bafflement and chaos.
The stunt aims to promote Europ Assistance IT, an Italian insurance group, as part of their ‘protect your life’ campaign.
A performance from sailors and scuba divers emerging from the semi-surfaced sub in a confused state, with rescue services rushing in to help, accompanied the disaster scene.
A simple concept which hammers home the key messages of safeguarding your possessions since disaster may strike at any time, this stunt is a sure way to enhance brand awareness.
Involved agency: M&C Saatchi Milano