Submarine surfaces from underground in picture-led stunt

By on Wednesday, October 2, 2013

In a stunt reminiscent of Confused.com’s most accident-prone street, the top of a massive submarine has materialized from the ground in Milan.

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The sub can be seen appearing from beneath the ground of Milan’s piazza mercanti, surrounded by debris, upending a smart car, and causing general bafflement and chaos.

 

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The stunt aims to promote Europ Assistance IT, an Italian insurance group, as part of their ‘protect your life’ campaign.

A performance from sailors and scuba divers emerging from the semi-surfaced sub in a confused state, with rescue services rushing in to help, accompanied the disaster scene.

A  simple concept which hammers home the key messages of safeguarding your possessions since disaster may strike at any time, this stunt is a sure way to enhance brand awareness.

Involved agency: M&C Saatchi Milano  

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