Name and gain your own personal ice cream with Ben & Jerry’s
By Alex Judd on Monday, September 23, 2013
In a Walkers-esque stunt, Ben & Jerry’s have taken to the twittersphere asking their fans to create their very own core flavour.
By using the hashtag “#mybenandjerrys”, if you’re the individual deemed worthy, the name and flavour of your ice cream will be created just for you in a one-off production run – and delivered to your door.
It’s a simple but effective form of consumer engagement; and the effort that’ll go into making that one off flavour shows a brand that really cares.
So the next time you’re sitting on the sofa after a turbulent break-up (or a raging hangover that can only be cured by a sweet tooth) you could be tucking into your very own frozen masterpiece – surely the best consolation there is.