LG prank job interviewees into believing the world’s about to end

By on Thursday, September 5, 2013

To highlight the clarity of its screens, TV manufacturer LG has released a number of stunts in recent memory, including a ‘collapsing’ lift floor and screens in a bathroom where women ‘watched’ men go about their business (try doing that the other way around, people – see how quickly Caitlin Moran kicks off then).

LG prank world ending meteor

This ‘ultra reality’ secretly-filmed campaign from Chile again involves (allegedly) unsuspecting job interviewees who were made to believe the world is ending courtesy of an IPS screen disguised as a window that showed a meteor ‘hitting’.

Source: Thanks to PRexamples contributors Chris Date and Inderdeep Gill for highlighting this.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...