Animal print clothing banned at Chessington World of Adventures in old-school PR stunt
By Rich Leigh on Wednesday, September 25, 2013
In an old school PR move straight out of Barnum’s stable, Chessington World of Adventures, Surrey – which includes a theme park, zoo and hotel – has banned visitors from wearing animal print clothing – because ‘it is confusing the animals’, causing them to either ‘try to communicate with those wearing it’ or to ‘run away in fear’.
The ban is to promote the launch of the resort’s new safari attraction ‘ZUFARI: Ride Into Africa!’. Chessington has also hired Animal Print Bouncers to identify anyone wearing clothing that ‘flouts the regulations’. The stunt has had some great pickup, including the Metro, the Express, the Mail, the Telegraph, the Guardian and a few others.
Banned prints at Chessington World of Adventures Resort include zebra, giraffe, leopard, cheetah, tiger and even hyena and African wild dog.
Involved agency: Frank PR (the agency I work at – but to be clear, I didn’t work on this and to be honest, didn’t even know about it until I saw it in the Metro this morning!)
Read more: Mail Online