By Jonathan Kerr on Wednesday, July 10, 2013
MADRID: Advertising agency McCann, working with the Council of Brunete in Madrid, has come up with a gross-out campaign to bring home a message – more literally than ever before, as dog-owners who left their pet pooches poos found themselves taking delivery of the offending items. 20 agents were hired to work undercover, approaching owners who left their dogs’ doings and starting a friendly conversation to glean the name and breed of the dog.
Then, using the council’s databases, they sent a postman round to the offending owner’s house to deliver an parcel from “Lost and Found.” The parcel contained the forgotten faeces and a note mentioning that next time the owner would receive a fine. That’s two unpleasant things at the same time.
According to the video below, dog fouling has since fallen by 70%. Could this work elsewhere?