Blush targets fugitive spy

By on Tuesday, July 2, 2013

In what has to be the most bizarre brand hijack I’ve seen in quite some time, German lingerie company Blush have posted a couple of interesting new ads. I say interesting because alongside the usual fare of a model wearing some of the company’s best (and not much else), they’ve decided to target someone very particular indeed.


I don’t know to what extent fugitives make up Blush’s consumer base, and I’m definitely not convinced that Mr Snowden (current whereabouts: Russia) is a sure-fire sale. On the other hand, this ad, along with its partner (below), is cheeky and fun. Whether it will get a rise out of the public is yet to be seen, but in terms of jumping on the brandwagon Blush deserves a lot of respect.


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