Felix targets cat servants with new vending machine
By Gemma Storey on Tuesday, July 2, 2013
There are mad cat people, then there are those who are truly bonkers. It’s the bonkers kind that Felix seemingly decided to target when it unleashed its Miau-O-Mat vending machine in six Polish cities.
The vending machine will dispense a free sachet of Felix Party Mix cat snacks – as long as the human passer-by takes the time to meow into the microphone on the machine. It’s not known whether the meow is assessed for quality.
6,400 packs of Party Mix have been given away so far in the campaign (which was created by V&P Group, Warsaw. One wonders if the brand will be bringing the Miau-O-Mat to the UK anytime soon?