The only Twitter account you can’t follow… no matter how hard you try!

By on Monday, June 10, 2013

To build buzz around the new Fiat Abarth 500 – they wanted to make a statement. A statement that nobody is a follower when they drive this car – and that it’s super-fast.


They’ve used Twitter, something we all use to follow other people, as a channel to get this point across. Go on, try and follow the account and see what happens…


You get this DM’ed to you:

pic 2

It’s quite a good idea, and it got me to go to my DM’s (mainly to get rid of the notification) and I did actually end up clicking the link – it’s all in another language, so the visuals were enjoyed.

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