Is Extreme Shampooing going to be the next craze to take the UK by storm?

By on Thursday, June 20, 2013

We’ve had planking, Gangnam style, the Harlem shake, #Falling, Dragon Ball Z, milking – anyone remember the right order? There’s been SO many I’ve lost track!

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Now there’s a new craze on the block, and it’s hoping to be this summer’s next big thing. That’s right, I’m talking about ‘Extreme Shampooing‘ – the challenge by VO5 to promote their Extreme hair shampoo.

VO5 and blogger Jim Chapman are leading the craze with him washing his hair in the most extreme ways and locations. He’s been fire-hosed to the head, and even dipped his head in the Thames whilst zooming down in a speedboat at 40mph!

However, he bottled a bungee jump – leading the instructor to do it instead – so that brings the question… how extreme can you go? 

Here’s a video of the Thames dip:

And a little montage of other extreme ideas:

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